Hi, I'm Pedro!

I live in Zug, Switzerland, with my wife and our three daughters. I work in pharma, and this is where I write to understand things.

I grew up in Lisbon. I left Portugal for work and curiosity, lived in different places along the way and ended up in Switzerland.

These days we live in Zug, a small town by the lake that outsiders probably know better for its tax advantages than for everyday life. I came here for work and stayed for everything else. Most days are fairly ordinary: school runs, commuting, dinner for five and the usual chaos of a house with three girls.

I have spent more than 15 years working across pharmaceutical, biotech and related companies, including Mettler-Toledo, Bristol Myers Squibb, Galderma and Novavax. The roles and countries changed, but my work kept moving towards the same place: the intersection of marketing, technology and the challenge of getting useful information to the people who need it.

Today I work in eye care, on the digital and omnichannel side of how a pharmaceutical company engages with doctors and patients. I like it because it keeps changing. Right now, much of that change is about AI.

Outside work, I tend to have projects. I run my own home micro-server setup, which is mostly invisible until a DNS record breaks at 11pm and I am the only person in the house who can fix it. I have spent years experimenting with systematic trading, as much for the puzzle as for the money. I also have a weakness for mechanical watches, snowboarding and long rides on the bike.

Why I write

Writing is how I work out what I think. An idea can feel perfectly clear in my head until I try to put it into words. Then the gaps appear.

That is mostly what happens here. It is closer to a public notebook: short observations, ideas I am working through, contradictions I notice and occasional things I want to remember.

I was born in 1978 and grew up alongside the early web. Some part of me still likes having a small place on the internet that is mine, putting words on it and seeing where they lead.

If you would like to get in touch, you can reach me at hello@pedrosilva.net.