About Pedro Silva, Director Multi-Channel and Digital Marketing Europe at Novavax

I am an experienced Manager with 12+ years of successful track record in the Pharmaceutical industry.

I have been managing the definition, production and deployment of global digital projects, previously at Schering Pharma in Lisbon and then for Bayer HealthCare in Barcelona.

Currently at Bristol-Myers Squibb in Switzerland, I lead the execution of Immuno-Oncology/Opdivo Multi-channel Marketing tactics for Portugal, Spain, Italy, Denmark, Finland, Norway and Sweden.

I have been leading diverse stakeholders and inter-cultural teams in matrix organizations across multiple regions and time zones.

Holding a Masters Degree in Digital Marketing, Online Communication and Business by Universitat Autònoma de Barcelona, I’m prepared to tackle the demanding business needs and technological challenges involved in such role.

Bilingual in Portuguese and Spanish, with business-level proficiency in English and basic knowledge of German and Catalan.

Specialties: Multi-channel Marketing, Commercial Operations, Project Management, Digital Marketing, Web Optimization, Internet consultancy, eMarketing, Web Analytics, Mobile, eStrategy, Web Content Management, Online Marketing, Social Media, Adobe CQ5, Sitecore, Teamsite, Adobe SiteCatalyst, Webtrends, Salesforce